Warren Parker-Mills (ARHEXA) is a serial entrepreneur that has spent the last 35 years working with some of the most notable Fashion, Lifestyle and consumer led brands in the World.

He is most well-known as the Founder & CEO of beforeStores (A Fashion & Lifestyle, Constancy Business) and the host of the BEHIND THE BRANDS Podcast which shines a light on inspirational Designers, creatives and visionaries, that work and operate with one of the most ruthless and demanding industries in the World.

Warren is actively involved in the Web3, Metaverse and digital transformation of the Fashion Industry. He has become a prolific Public Speaker, Panel Host and contributor to this rapidly evolving eco system. Warren enjoys success, thanks to his jargon-free approach to education and the exploration of ‘doing things differently’.

Being an enthusiastic communicator, Warren has hosted and chaired a multitude of industry focused IRL and digital events, building trust and understanding for Business owners and corporate entities that are looking to transverse from Web2 into Web3.